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, one of the world’s largest jewellery brands, has appointed Ecrebo, the point of sale marketing specialist, to deliver digital receipts across its 220-strong UK store estate. The solution enables PANDORA to capture customer data at the point of sale, and offer its in-store customers an electronic version of their receipt as the retailer looks to increase its digital capabilities in-store.The provision of digital receipts enables PANDORA’s customers to receive an electronic record of their purchase and product guarantee, which is especially important for PANDORA, given that over 60% of purchases are made as gifts.
Receipts are emailed to PANDORA’s customers following their transaction and include an option to opt-in to receive regular newsletters, as well as a request for customer feedback, allowing shoppers to comment on their in-store experience. This data is fed back to store managers and head office to help
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to understand how their stores are performing and identify any areas for improvement.
The move to digital receipts gives
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greater visibility of their customers’ in-store purchases, which make up 80% of sales. The digital receipts solution allows PANDORA to connect their online and in-store customers for the first time, creating a single customer view. This insight is particularly useful for PANDORA’s marketing team in terms of understanding their customers’ purchase behaviour and using that insight ensure that marketing messages are targeted more effectively.
One of fashion’s hot trends right now is
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— as evidenced by designers mixing three colors of the metal and all the gilded eyes and nails on the catwalk — so, always one to create on-trend jewelry to accessorize the latest fashions,nspired by Moorish culture, the collection is filled with intricately jeweled sunbursts, arabesques, florals and religious iconography like crosses, if you’re feeling particularly celebratory about the new pope.
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collection is crafted around the idea that the collection is a "celebration of all things beautiful in life" -as quoted by Thomas Sabo himself.Each bead serves as a representation of a value, feeling, moment or event in life that correlates to its unique design and tells a story about its wearer (unless of course, you just buy 'em coz you like 'em). The bead karma takes the centrepiece of this collection and is the focal bead that unites all the other beads with one another.